Theoretical application




Although theories are quickly becoming realities in today's technological society, the range of possibilities for digital imaging is wide open. One major application that is still in the works is that of child safety and protection. How can we use digital imaging to better protect our kids? Kodak’s program, Kids Identification Digital Software (KIDS) may answer that question. The beginnings include a digital imaging kit to be used to compile student identification photos, which would be useful during medical emergencies and crimes. More powerful and advanced versions of applications such as these are still developing, with increased features constantly being tested and added.

But parents and schools aren’t the only ones who see benefits in databases such as these. Criminal investigation offices, such as police precincts, state crime labs, and even federal bureaus have realized the importance of digital imaging in analyzing fingerprints and evidence, making arrests, and maintaining safe communities. As the field of digital imaging evolves, so does our ability to protect the public.

Digital imaging can be closely related to the social presence theory especially when referring to the social media aspect of images captured by our phones. There are many different definitions of the social presence theory but two that clearly define what it is would be "the degree to which people are perceived as real" (Gunawardena, 1995), and "the ability to project themselves socially and emotionally as real people" (Garrison, 2000). Digital imaging allows one to manifest their social life through images in order to give the sense of their presence to the virtual world. The presence of those images acts as an extension of oneself to others, giving a digital representation of what it is they are doing and who they are with. Digital imaging in the sense of cameras on phones helps facilitate this effect of presence with friends on social media. Alexander (2012) states, "presence and representation is deeply engraved into our reflections on images...this is, of course, an altered presence...nobody confuses an image with the representation reality. But we allow ourselves to be taken in by that representation, and only that 'representation' is able to show the liveliness of the absentee in a believable way." Therefore, digital imaging allows ourselves to be represented in a way so as to reflect our social presence.

Photography is a medium used to capture specific moments visually. Through photography our culture has been given the chance to send information (such as appearance) with little or no distortion. The Media Richness Theory provides a framework for describing a medium's ability to communicate information without loss or distortion. This theory has provided the chance to understand human behavior in communication technologies. The article written by Daft and Lengel (1984,1986) states the following:

Communication media fall along a continuum of richness. The richness of a medium comprises four aspects: the availability of instant feedback, which allows questions to be asked and answered; the use of multiple cues, such as physical presence, vocal inflection, body gestures, words, numbers and graphic symbols; the use of natural language, which can be used to convey an understanding of a broad set of concepts and ideas; and the personal focus of the medium (pp. 83).

The more a medium is able to communicate the accurate appearance, social cues and other such characteristics the more rich it becomes. Photography has become a natural part of how we communicate. For example, most phones have the ability to send pictures in text messages. Apps Snapchat and Vine have become increasingly popular for communicating. Sites like Instagram and Facebook have also allowed users to reach a deeper level of richness because of their ability to reproduce information. Sheer, V. C. (January–March 2011). Teenagers’ use of MSN features, discussion topics, and online friendship development: the impact of media richness and communication control. Communication Quarterly, 59(1).

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